A high-end ice cream company in China has sparked controversy after some people discovered their frozen desserts don’t melt under any circumstances, even under an open flame.
Like Oddity Central reports, the first person to call Zhongxuegao, the ice cream maker, posted a photo of an ice cream bar next to a thermometer reading 31 degrees Celsius / 88 Fahrenheit. According to the post, the coconut ice cream did not melt at this temperature even after more than 50 minutes.
On July 5, someone else posted a video where he used a kitchen torch to melt Zhong Xue Gao ice cream and, spoiler alert, it didn’t melt.
The ice charred just a little, which sent Chinese netizens making conspiracy theories.
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According to Zhongxuegao’s statement, the ice cream recipe is standard but the company uses an unnamed “viscosity improver”.
“The main components of baysalt coconut ice cream are milk, liquid cream, coconut pulp, condensed milk and powdered milk. Forty percent of this ice cream is solid material,” the company said in a statement posted on Weibo.
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One of the videos calling for the unfoundable ice cream has garnered 500 million views on Weibo, prompting authorities to investigate.
According South China Morning Postan official with the local regulator from the Shanghai Market Supervision and Management Office said on Tuesday that his office was aware of the viral videos and would investigate the matter.
The South China Morning Post also points out that this non-melting ice cream also comes at a relatively high price, with an ice cream bar selling for around 20 yuan ($3) and premium options at 70 yuan ($10. $50). or more, many times more than competing ice creams.
The Zhong Xue Gao brand is apparently also nicknamed “the Hermes of ice cream” thanks to its prices.
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