Social media

Lush vows to stay away from social media until platforms become “safer”

This beloved beauty brand washes its hands off the major social media platforms.

British cosmetics retailer Lush announced Monday that it will be leaving four major social platforms on Black Friday. The soap brand, known for its trendy and ethical products popular with young people, has vowed to abstain from platforms until they become less toxic.

“As of November 26, 2021, we say goodbye to Facebook, Instagram, Snapchat and TikTok until these platforms can provide a more secure environment for their users,” Lush wrote in a press release. “The serious effects of social media on mental health are being ignored by these platforms. It’s time to stop scrolling and be somewhere else.

This isn’t the first time the company has quit social media to protest the companies that run them: in 2019, Lush announced that she was “tired of fighting with algorithms, and we don’t want to pay. to appear in your news feed ”and“ would therefore say goodbye to some of our social channels and instead open the conversation between you and us ”.

The company is known for its line of bath bombs.
Bloomberg via Getty Images

The change only had an impact on the company’s UK-based social platforms.

lush cosmetics social media
A customer picks up an order outside a UK Lush store.
NurPhoto via Getty Images

In the new version, the soap maker addressed the past attempt to quit the social media behemoths. “As so many people have experienced it before us, Lush has tried to get out of social media, but our FOMO is vast, and our compulsion to use different platforms means that we end up there, despite our best intentions,” we read in the memo. .

lush cosmetics social media
The retailer has built its brand significantly around ethical products.
Universal Images Group via Getty

As the company’s Facebook, Instagram, Snapchat and TikTok go quiet at the end of the week, Lush adds that its Twitter, Pinterest, LinkedIn and YouTube channels will remain active so “people can just come see us whenever they want. . . “