(JTA) – Ben & Jerry’s announced almost a year ago that it would no longer sell ice cream in the ‘occupied Palestinian territories’ continues to draw ire as it finds itself the target of a new lawsuit , alleged fake news and threats of further divestments.
This week, a Michigan police and fire department pension fund sued the parent company of ice cream maker Unileverwhere the fund holds shares, saying the conglomerate improperly concealed Ben & Jerry’s announcement from shareholders.
The fund in St. Clair Shores, a Detroit suburb of about 60,000 with no synagogues, alleges Unilever should have alerted shareholders before its subsidiary moved, knowing it could cause the company to lose value. company. The lawsuit seeks to become a class action.
Ben & Jerry’s initial announcement prompted several public pension funds and other sources to divest from the company, devaluing its investment potential. According to some estimates, Unilever lost around 8% of its value of more than $4 billion in six days after Israel’s announcement.
It is unclear whether the argument will carry weight in court. Unilever acquired Ben & Jerry’s in 2000 from the company’s Jewish owners, Ben Cohen and Jerry Greenfield, under a unique ownership arrangement that allows Ben & Jerry’s to maintain a separate, semi- autonomous to make decisions based on social justice in accordance with the decisions of its founders. assignment. The British conglomerate has long maintained that it has no formal control over board decisions.
However, there are signs that Unilever was informed at least in advance of Ben & Jerry’s board’s decision and took some action without the advice of the board. Chairman of the Board Anuradha Mittal told NBC News last year that Unilever had amended the original draft board statement, adding a passage pledging to continue selling ice cream within Israel’s borders in 1967 – a pledge that the board of Ben & Jerry’s had not approved.
Unilever then released the amended statement itself. A separate statement from Ben & Jerry’s Board of Directors said the final wording “does not reflect the position of the Independent Board of Directors, nor has it been approved by the Independent Board of Directors.”
Ben & Jerry’s said its 2021 decision to stop selling in the West Bankfollowing the violent clash between Israel and Hamas in which Israeli forces killed hundreds of Palestinians and Hamas killed more than a dozen Israelis, does not amount to a boycott.
Yet that hasn’t stopped outside figures from pressuring Unilever to somehow change Ben & Jerry’s policy. Last week, New York Governor Kathy Hochul issued a final warning to Unilever claiming that the state plans to divest its own funds from the company following Israel’s decision if it does not take more decisive action against its subsidiary. This followed the example of Illinois, Arizonaand several other states who have divested pension funds and other Unilever investments, often citing state laws restricting business with companies that support the boycott of Israel.
Also this week, the Jewish Insider news site, citing a surreptitiously recorded cellphone video, reported that Ben & Jerry’s is requiring all new employees to watch training videos on the Israeli-Palestinian conflict featuring the director. of Human Rights Watch, Omar Shakir, who was expelled from Israel in 2019 because of its alleged support for boycott Israel initiatives.
The Forward later challenged the Jewish Insider storynoting that while the company offered a video luncheon on the conflict featuring Shakir, viewing the video was optional and new hires are not required to watch anything about Israel. After Forward’s report, Jewish Insider reporter Melissa Weiss tweeted that the organization sticks to its reports.
A separate trial filed earlier this year by the Israeli subsidiary of Ben & Jerry’s American Quality Products, Ltd. against Unilever, alleges that the territories’ policy violates US laws that restrict doing business with any company that boycotts Israel. The parties to that lawsuit entered arbitration last week, according to Reuters.