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Musk ponders total paywall for Twitter: report

Elon Musk. Image: Daniel Oberhaus, 2018

New owner of Twitter Elon Musk considered putting all of Twitter behind a paywall, according to a report released Tuesday.

American technology journalist Casey Newton, citing an unnamed source, said on Platformerits subscription newsletter, which Musk “discussed putting the entire site behind a paywall.”

A move to put up a paywall around the entirety of Twitter would be controversial but could make sense as the billionaire CEO of electric car maker Tesla seeks ways to return Twitter – which he bought two years ago. weeks for $44 billion – more commercially sustainable.

The Platformer report, citing a person familiar with the situation, said Musk and his Twitter adviser, venture capitalist David Sacks, discussed the idea of ​​a global paywall in recent meetings.

“Such a plan could allow everyone to use Twitter for a limited time each month, but require a subscription to continue browsing,” the report said, citing the source. However, Platformer said such a move was unlikely to be imminent given that Twitter teams were fully focused on launching paid verification.

Musk is clearly keen on finding new revenue streams for Twitter, and in recent days has offered an $8/month subscription fee for users who want a blue verification checkmark next to their name (among other perks, including see less advertising in their timeline).

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Musk has drawn attention to the plan, with critics arguing that the value of the verified tick will be significantly reduced if someone can pay to get one. So far, a Twitter team has verified users’ identities with checkmarks, which are often assigned to celebrities, politicians, journalists and other personalities.

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The decisions of Twitter’s new CEO come as the company struggles to convince major advertisers worried about its future under new ownership, with several major brands opting in recent days to suspend ad spending. These include Audi, General Motors, Interpublic Group, Pfizer and Volkswagen. – © 2022 NewsCentral Media

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