Social media

Polestar teases the Polestar 7, its new Electric Sports model on social media – EV

Written by Claudio Afonso | [email protected] | LinkedIn | Twitter

Swedish electric vehicle manufacturer Polestar announced on Tuesday that it will put the electric Roadster concept into production with a market launch planned for 2026. Although there is more hidden in one of the images shared by the electric vehicle manufacturer on Instagram.

Polestar has released five photos in conjunction with its Design Community account – which is hosted by the company’s Director of Interior Design, JP Bernal – to promote the official production announcement of the Polestar 6.

In the first four images, there’s nothing else to grab the user’s attention other than the hardtop convertible revealed in Los Angeles last March, but that changes in the fifth image where we can see a covered car right next to the future Polestar 6.

The image is intentionally darkened so as not to reveal a lot of line detail on what the Polestar 7 will be, however, it’s possible to see that the Swedish EV maker will stick to clean lines on the sporty model.


Given the $200,000 list price for the Polestar 6 model announced on Tuesday, the Polestar 7 should aim for a cheaper segment well below $100,000.

When asked on Twitter what’s under the cover, the electric vehicle maker replied “Only time will tell” followed by an emoji.

In early June, the company announced that its first all-electric Polestar 3 SUV will debut in October 2022 featuring a twin-motor drivetrain and large battery with a target range of over 600 km.

The model marks the Swedish electric vehicle maker’s entry into “one of the highest-margin and fastest-growing segments of the automotive industry, particularly in the United States,” Polestar said.

Polestar now has a new president for the Chinese market. Feng Dan, who previously worked for SAIC-GM for eight years, began his role as head of Polestar China on Monday.

While at SAIC-GM, Feng served as National Sales Director and Business Unit Head for the Cadillac brand, growing sales in China to 230,000 in 2021.

Last week, Hertz branches in Australia received the first 100 Polestar 2s from the 65,000 Polestar EV purchases announced last April. The country will also receive units of the future Polestar 3 SUV in late 2022/early 2023.

Recently, America’s largest electric vehicle subscription company, Autonomy, placed an order for 23,000 electric vehicles from 17 automakers, including 200 Polestar 2 models.

The order with Swedish electric vehicle maker Polestar will generate $10.1 million in revenue with an average cost of $50,500 per vehicle. Autonomy plans to “expand and diversify its subscription fleet” after starting its business with only Tesla models.

Written by Claudio Afonso | [email protected] | LinkedIn | Twitter