Social media

Social media remembers Princess Diana, Snap cuts AI programming and journalism


A collection of video clips showing the British public mourning the death of Princess Diana has gone viral. The video, uploaded to TikTok by the user muhammadaffa5340, has been viewed over half a million times and received over 100,000 likes. The clip is one of many videos Where Pictures of Diana that have gone viral in recent weeks.

@muhammaddaffa5430

kecintaan masyarakat terhadap sang putri tidak akan pernah pudar#diane #the Royal family

♬ suara asli – the british monarchy – the british monarchy

Wednesday marks the 25th anniversary of Diana’s death. Through social media, new generations who may not have lived during his lifetime are engaging and learning about his legacy. It’s an example of how social media and modern technology can teach us about history. Are there stock images that your brand could breathe new life into?

Here are today’s other top stories:

Twitter introduces a new way to tweet to a smaller audience

On Tuesday, Twitter rolled out its latest feature, Twitter Circle. Similar to Instagram’s Close Friends feature, Twitter Circle offers users the ability to tweet exclusively to pre-selected followers. Although users can currently only create one circle, they can add up to 150 people and adjust entries and exits at any time. “Sometimes you just want to talk to each other,” said Twitter on its website. “It makes it easier to have more intimate conversations and build closer connections with certain subscribers.”

People included in a circle will see a special green badge below tweets to indicate that the post is only available to that group and not to the user’s public timeline. According to the microblogging site, tweets sent to your circle cannot be retweeted or shared. And even though your Twitter account is public, all replies to those tweets are private.

Why it matters: Not all of your followers are in the cool kids club. Giving people the ability to share their thoughts with a select group of people helps make Twitter more accessible and eliminates the need for alternate or secondary accounts. It should be noted, however, that no tweet is ever truly private. Screenshots can make or break a mark.

MEASUREMENT THOUGHTS

A new study from the Missouri School of Journalism found that many Americans are unaware the role that artificial intelligence plays in the news they consume. The study found that less than half of respondents (48%) were sure they had read, seen or heard anything about AI in the past year, while only 40% said it was possible. Only 25% of respondents said they thought AI was as capable of writing or reporting equal or better news than human journalism.

Some news organizations have already started to rely on AI to produce news content, such as sports articles, election coverage and earnings reports. In 2018, Forbes launched a publishing platform called bertie, which uses AI to identify trends and suggest stocks. The results come at a difficult time, when there is not much confidence in the news media industry. One way to build trust is to provide people with the information they need and expect, not just give in to “the way of the future”. It can also increase your throwing difficulty – how do you hit a robot?

Snap will cancel programming and cut 20% of its employees

Snap, the maker of Snapchat, is laying off 20% of its employees and canceling original shows, in-app games and several other projects. In a memo sent to Snap employees and shared by The Verge, CEO Evan Spiegel said, “We are restructuring our business to focus more on our three strategic priorities: community growth, revenue growth and augmented reality. Projects that do not directly contribute to these areas will be discontinued or receive significantly reduced investments.

The announcement comes after Snap reported its slowest pace quarterly growth. (According to the New York TimesSnap’s share price has fallen nearly 80% since the start of the year.) While Spiegel said he was “deeply sorry” for the upheaval, the layoffs are expected to save Snap $500 million in annual costs.

Why it matters: Many social media companies are grappling with the prospect of a recession. But Snap, which is a small company, is more vulnerable to economic shocks. As advertising spend and consumer buying habits change, brands may have to make tough decisions about which programs or departments to fund.

COMMENT