Social media users are calling on supermarkets to change the name of their Kiev chickens to “Chicken of Kiev” as a show of solidarity with Ukraine.
On Twitter, hundreds of users called on popular grocers including Asda, Tesco, Sainsbury’s, Marks & Spencer, Aldi and Morrisons to adopt the new spelling.
Kiev, the name of the capital of Ukraine, is a spelling derived from the Ukrainian language name Київ, while Kiev comes from the Russian language name Киев.
The demands come as the war in Ukraine enters its seventh day, after Russian President Vladimir Putin ordered a full-scale invasion of the country on Thursday February 24.
“In solidarity with Ukraine and as a small gesture towards Ukraine and not Russia, maybe it’s time to rebrand Kiev to chicken?” one person said.
Another wrote: “Why not rename your Chicken Kiev to Chicken Kiev and donate the proceeds to Ukraine? #kievsforkyiv.
“Small thing but @Tesco, @Morrisons, @sainsburys, @asda, @marksandspencer, @IcelandFoods on your next production how about renaming a certain chicken dish you sell in Kyiv,” said one third person.
In a statement to The IndependentMarks & Spencer said it would not change the names of its products.
“Marks & Spencer will always use the Kyiv spelling when and where we refer to the Ukrainian city,” a spokesperson said.
“However, ‘chicken kiev’ has been used for over 100 years and has been trusted by our customers since M&S brought the product to the high street in the 1970s.
“Our priority is to act now and make a difference by providing meaningful support to those who need it most. That’s why we’ve donated to our partner Unicef UK’s emergency appeal to help protect children in Ukraine and give them access to the supplies they need, including clean water and covers.
“We help customers show their support and since last Saturday Marks & Spencer are doubling donations for any customer who chooses Unicef UK as their Sparks charity.”
Other members of the food industry answered the calls.
In a tweet posted Monday, March 1, James Chiavarini, owner of Il Portico, said Chicken Kiev was back on the restaurant’s menu for the first time in 40 years, with a new name.
“With every order we will donate £5 to the Red Cross in Ukraine,” he added.
Additionally, Finnebrogue Artisan, the maker of Better Naked Food, has renamed their plant-based version of the dish chicken kyiv.
The Independent contacted Asda, Tesco, Sainsbury’s, Aldi and Morrisons for comment.
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