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What changes did Wagon Maker Radio Flyer make to achieve B Corp certification?

The Radio Flyer team celebrating the Starlight Excellence in Innovation Award.

radio flyermaker of The Original Little Red Wagon and other ride-on vehicles including carts, tricycles, scooters, go-karts and more, has become a Certified B Company.

The 105-plus-year-old legacy brand is the world’s leading electric toy and e-bike manufacturer recognized by B Labs as a Certified B Company for its commitment and progress towards a positive environmental and social impact.

“Radio Flyer has inspired the game for generations of families, but as we continue to grow the business, we have a responsibility to protect and preserve the land for future generations,” explained Robert Pasin, Head of Cars at Radio Flyer. “We are in the early stages of our journey towards sustainability and social impact and we are proud to offer more sustainably made products that our customers pass on from one generation to the next.”

Offer sustainable packaging to carbon neutral shipping, the carbon emissions of each item purchased on its website is 100% offset by a verified emissions reduction project. By focusing on the raw materials used in the construction of packaging, the company has increased the recycled content of packaging to 87%.

Radio Flyer’s broader commitment to global sustainability leads with goals and initiatives to learn and share continuous progress towards environmental responsibility through the following:

  • SBTI: Radio Flyer has publicly committed to achieving science-based emission reduction targets, aligned with the Science Based Targets Initiative, to keep global emission reduction targets well below 2°C above pre-industrial levels.
  • RE100: Radio Flyer is a member of RE100, the global corporate initiative on renewable energy bringing together hundreds of companies committed to using 100% renewable electricity.
  • Chemical Footprint Project: As part of efforts to better manage chemicals used in the manufacturing process, Radio Flyer has joined the Clean Production Action Chemical Footprint Project.
  • The Arbor Day Foundation: In partnership with The Arbor Day Foundation, Radio Flyer plants a tree for every toy purchased on its website. Since the start of the program in 2013, the brand has planted more than 290,000 trees.

Over the past 20 years, Radio Flyer has donated more than 15,000 fan-favorite wagons to the Starlight Children’s Foundation which distributes the wagons to children’s hospitals, helping to shed some light on patient transport. Radio Flyer’s award-winning design team went a step further recently with the introduction of the Hero Wagon, a specially designed wagon that makes children in medical care feel like children even within the walls of a hospital. Radio Flyer donates 1,000 Hero Wagons to hospitals every year.

There are more than 4,000 certified B Corp companies in 74 countries and in 150 industries. The B Impact Assessment that determines B Corp status examined Radio Flyer’s overall impact on its employees, community, customers and environment.

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